How does a mobile website work?
A mobile website works on every type of smart phone. iPhone, Android, Windows... it doesn't matter - your mobile website will look great on them all. There is no "App" for your customers to download. Your customers will simply go to the web browser on their smart phone and go to your regular web address. When your website detects that this person is using their mobile phone, it will automatically show them the mobile-friendly version of your site. Your website will be smart enough to know how to display on different mobile devices.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a series of methods used by professional SEO experts which will encourage Google and other popular search engines to list your website high on user search results. Organic SEO does not include paying search engines for a higher ranking - that is called "Pay per Click" or PPC. Instead, Organic SEO encourages Google to show your website higher on the list when someone does a search using keywords which relate to your business.
There are many ways in which SEO experts can get Google's attention on your website. Most methods are time-consuming and require daily monitoring, constant posting and adjustments. This is one reason why it's important to hire a dedicated SEO professional like MMAC to do this for you.
Why should my business have a Twitter account?
Twitter allows potential customers to get a better understanding of who you are, what your business is all about and how you might best serve their needs given their particular circumstance. It also enables your business to follow and connect with a very specific target audience.
Tweeting about your business, sharing interesting facts, answering common questions and offering helpful insight will build loyalty and trust. Plus, tweeting on a consistent basis will attract new followers and create more brand awareness.
Why should my company have a blog?
A blog is an incredibly important aspect of social media marketing. It offers you a great way to not only post important social media updates but it updates and drives visitors to your site and increases SEO output dramatically.
It is also a great way to create social media conversation and set yourself apart as an expert within your field.
Google loves seeing that your website is active, that there are "lights on at the house". If you create a website and ignore it, google will place your website lower in the search results. Constant blog updates can fix this issue.
Frequently Asked Questions
Instagram for your business
Instagram is one of the more popular social networks, surpassing 500 million active monthly users that are responsible for posting more than 95 million photos and videos daily. With such a large user base, it presents a great opportunity for businesses to market using an additional social media channel.
In addition to the organic possibilities, Instagram recently introduced its self-serve advertising platform, yet many businesses still haven’t given it a chance. Instagram can be a potential gold mine for your business. Not only do 40 percent of consumers respond better to visual information than plain text, but Instagram’s ad platform allows you to use Facebook’s extensive targeting options.